Por todo ello, resulta muy conveniente que todas las personas relacionadas con el área de mercadotecnia conozcan en qué consiste el plan de mercadotecnia. Y cuál es su cobertura, alcance, propósitos y contenido, para que de esa manera, estén mejor capacitados para comprender la utilidad y el valor de este importante instrumento de la mercadotecnia. Definición de Plan de Mercadotecnia.

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